Members of in-house resourcing teams, plus anyone responsible for writing recruitment copy online.
This workshop is designed to provide delegates with the skills, tools and techniques they need to write online copy for recruitment campaigns which will:
With a strong practical focus, delegates will create two job ads from their own job descriptions which they are invited to work on during the course.
Using a range of proven techniques including the AIDA advertising model to plan and target each job post, delegates will learn how to follow a step process to write creative and compelling job ads that promote the Employer Brand and Employee Value Proposition to attract the best candidates.
During the course, delegates will write, critique and refine two job ads from job descriptions provided prior to the course so that we can help with ideas and suggestions.
At the end of the course, delegates will know how to quickly convert complex (and sometimes dull) job descriptions into highly compelling, targeted and effective online job ads.
This is a one day course, held at your premises or a venue of your choice from 9.30am to 4.30pm.